biblomania

Title: Giants of Enterprise: Seven Business Innovators and the Empires They Built Author: Richard S Tedlow Nature: Management A great read fo someone who is interested in how eneterprises are built from just ideas. They are then scaled up and probably become market leaders around the globe. The book takes a chronological view of these giants, starting from the earliest Andrew Carnegie to the latest of Rober Noyce. It is a book mainly about these people and not the enterprises they built.Still it is great to read about the great salesman "Thomas Watson", best Retailer "Sam Walton", man who was close to Nobel "Robert Noyce",man who created cosmetics "Charles Revson" and others to watch out for are Carnegie,Eastman& Ford.The book goes in detail about the whims and fancies of these people, which can sometimes be boring.

Title: Tipping Point Author: Malcolm Gladwell Nature : General Although the book can't be classified in a particular category, still it's effects on a person are far reaching. The book starts with crazy phenomenas like explosive sales of Hush Puppies from near bankruptcy, sudden dissapearance of NY crimes. Then the author goes on explaining the phenomena on principles like law of few & power of context. These are then supported by different cases like Paul Revere ride, making of the Sesame Street etc. A must read for management students becauser of lot of focus on marketing,consumer behaviour, psychology etc. Other book : Blink (by same author)

Title : The Eagle Has Flown Author : Jack Higgins Nature : Fiction The novel is set in background of WW-II. It revolves around the audacious plot of SS ( Nazi wing) to assassinate Churchill. The SS team led by Col Kurt Steiner lands secretly in England but is stalled in a major skirmish with villagers. The whole team is annihilated but with 2 survivors Steiner who is captured and Liam Devlin an IRA revolutionary who miraculously escapes. As soon as the SS comes to know of Steiner’s imprisonment, a brilliant plan is made to rescue him with lead as Devlin. Whether Devlin succeeds or not, is something to be read for. A must read for a fan of fiction novels. Prequel : The Eagle has Landed

The purpose of the blog is to discuss about books I have read on some subjects. If you find some related books please do comment and give the name. It is said about Jonathan Swift that when he finished reading some wonderful book, he would leave it in some garden, so that other people can read it. We can't afford that much generosity but definitely could exchange names and views about books and read them. There is no joy like reading a good book. so HAPPY READING